Trinity Hartman
Great Content Remains the Best SEO Strategy
Google has tweaked its search algorithm 500 times in the past year in an attempt to push original and meaningful…
How to Optimize Your Site for Tablets
While many people still scoff at the term “tablet commerce,” there is a growing consensus that a one-size-fits-all strategy that…
REI Uses Social Video to Connect Fans to Products
REI recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for…
Matt Kumin: Using Content to Connect with Customers
In the competitive world of e-commerce, getting an online shopper to hit the “buy” button isn’t good enough. Smart companies…
Dell Opts to Go Private
As of later this year, computer maker Dell will no longer be a publicly traded company. CEO and founder Michael…
J-Commerce Looks for a Piece of the Action
Can a gossip site generate e-commerce revenue? That’s a question posed by the news that Gawker is going to wade…
A Guide to DIY Product Images
We’ve written before that when it comes to e-commerce, a great product image can be worth a thousand sales. But…
F-Commerce Fizzles
The e-commerce platform Payvment announced it’s going out of business this week. In 2011, Payvment had opened a virtual mall…
Facebook Focuses on Conversion Rates
The social network company Facebook has launched a new system that will allow advertisers to “measure the ROI [return…
Not All Product Videos Are Created Equal
Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on…
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