Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.
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Product Comparison Chart Infographic: The Power to Choose

By: Trinity Hartman   |   January 16, 2013

Are you thinking about adding a comparison chart to your product detail page? While comparison charts can provide a helpful…

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ROPO Goes Both Ways

By: Trinity Hartman   |   January 16, 2013

More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…

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Big Retailers Confident They Can Compete with Amazon

By: Trinity Hartman   |   January 15, 2013

There’s been a lot of talk this week about Amazon CEO Jeff Bezos receiving an award from the National Retail…

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eBay Tests New Ways of Selling

By: Trinity Hartman   |   January 4, 2013

The online marketplace eBay has begun testing programs that offer offline help to potential sellers. In one pilot program, eBay…

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Do Shoppers Want Same-Day Delivery?

By: Trinity Hartman   |   December 31, 2012

A recent article in the New York Times talks about e-tailers’ push to offer same-day shipping. The article points out…

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Advice for Small E-tailers: Focus on Content

By: Trinity Hartman   |   December 27, 2012

  How can small online retailers compete with the big players like Amazon and Dell? Practical eCommerce offers some advice…

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Rakuten Buy.com Looks Ahead to 2013

By: Trinity Hartman   |   December 21, 2012

We’ve been following Rakuten Buy.com this year, as the company’s “merchant-centric” approach offers an interesting counterpoint to other large online…

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The Store As Showroom

By: Trinity Hartman   |   December 20, 2012

Online stores still haven’t figured out how to replace the in-store experience. That’s why there’s a trend among Internet-only retailers…

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In 2013: More of the Same?

By: Trinity Hartman   |   December 14, 2012

  With e-commerce expected to continue its growth path over the next 12 months, expect retailers to continue working out…

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O3 USA Case Study: Small Company Scores Big Online Sales

By: Trinity Hartman   |   December 12, 2012

Content26 recently created enhanced product content for O3 USA, a Virginia-based company specializing in kid-size backpacks and travel gear. We’re…

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