Will Giersch
Creating Global Content for Amazon EU
Amazon isn’t content to simply monopolize online retail in America — their sights are set on the entire world. Though…
Engage Conference 2018 Round-Up
My colleague, Julia Nelson, and I had the privilege of attending the Engage Conference 2018 in Portland last week. Engage…
Rakuten Buy.com: A Merchant-Centric Approach to E-Commerce
“Buy from people, not the Internet.” Among thousands of silly marketing slogans, the one shared by Buy.com and its Japanese…
M-Commerce: Mobile Shoppers are Task Oriented
As we and many others have discussed more than a little, smartphones and tablets have become an intimately connected part of…
Compelling Descriptions for Mundane Products
Many products are easy to make sound exciting: a DSLR camera, a high-tech mountain bike, or an iPad has no…
Scan-and-Scram and Content Merchandising
It’s known as “showrooming,” and it is not something giggling hippies do in the woods. What I’m referring to is…
Moon Tango has an Angle
In a world run by e-commerce juggernauts like Amazon and Groupon, those who wish to arrive and survive in the…
QR Codes in Home Improvement: Kohler Nails It
I recently wrote a post covering the basics of quick response codes and how they are being used by retailers…
The Basics of QR Codes
There is a lot of talk among e-commerce pros on the topic of mobile marketing–and for good reason. One study…
Good Content, in Any Language
Copyblogger has a great set of tips for marketing online to shoppers all around the world. To be specific, 12…
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