Will Giersch
Shopping Online to Avoid Salespeople? You’re Not Alone
Many shoppers might appreciate the smiling, ever-present sales assistants found in almost any store at the mall. At least, market…
Content Blooper #1: Extinction and Discounts
Computers and robots have been taking people’s jobs since at least the 80s–why do you think heroes like John Connor…
Smart SEO for the Year of Content
Best SEO Moves Toward Quality Content “Good, honest content to which other sites link impresses the hell out of Google,”…
Calvin Klein Enhances Stores, and a Copywriting Tip
Calvin Klein Capitalizes on the Power of the Smartphone A couple of weeks ago I wrote a piece on the…
Smartphones: Friend or Foe?
As we’ve reported on numerous occasions, consumers are using their beloved smartphones to compare prices, check specs, and read product…
SEO Questions and Brand Links
SEO: Ask Yourself… Lee Odden, master of all content marketing things, says, “In all my time as an Internet marketer,…
‘Tis the Season
I’m quite sure Halloween has evolved to become an official observance and celebration of the coming of the retail-crazed holiday…
Lowe’s and Sears Look to Upgrade Services
Lowe’s Offers New Service Hardware Giant Lowe’s is offering its customers what seems to be a smart new online service. Set…
Retail on YouTube and Getting with the Program
YouTube Joins E-Commerce Game With 3 billion videos streamed per day, it was just a matter of time before YouTube…
Westinghouse Lighting Case Study
Early this year, iconic Westinghouse Lighting entrusted content26 to manage a full-scale overhaul of its online product-detail content across its…
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