Will Giersch

Will Giersch is an Account Manager at Content26.

Mobile B2B; Shipping Affects Holiday Shopping

By: Will Giersch   |   September 28, 2011

Mobile Optimization Surprisingly Crucial for B2B For weeks now, we at Content Ping have been singing the virtues of optimizing…

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New Online Toy Store, and Building Brand Trust

By: Will Giersch   |   September 22, 2011

Scoot Over, Santa Claus Amazon-owned Quidsi is currently launching an e-toy store, YoYo.com, which, if it takes after its grandaddy, could…

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ROPO: The Invisible Force

By: Will Giersch   |   September 19, 2011

Consumers Hesitant to Purchase, but Quick to Research Electronics Online A recent report from FOX Business says that even with…

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America’s Next Top Tablet and Maturing Mobile Engagement

By: Will Giersch   |   September 6, 2011

Battle of the Tablets Much like Kleenex is to “facial tissues,” the Apple iPad has become nearly synonymous with “tablet.”…

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Writing for Content Merchandising and SEO Pointers

By: Will Giersch   |   August 29, 2011

On Writing Well People take writing for granted. “How hard can it be?” we might think. “It’s not like I…

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Target Dumps Amazon, Holiday Shopping, and Video SEO

By: Will Giersch   |   August 24, 2011

Target Leaves Amazon, Puts Pieces Back Together Red-and-white-happy retailer Target has announced the launch of their spankin’ new, autonomous Target.com,…

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Surveillance State, and Australia Learns about Search Engines

By: Will Giersch   |   August 18, 2011

Feels Like We’re Being Watched… Tracking consumer behavior online has become a profitable, if sneaky, strategy for shrewd advertisers. However,…

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Nordstrom Planning Ahead and Content SEO Faux Pas

By: Will Giersch   |   August 15, 2011

Quality and Original Content, not Stuffing and Stealing Does packing your merchandising copy with relevant keywords necessarily lead to high…

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E-Commerce, F-Commerce, and Those Darn Kids with Their Technology

By: Will Giersch   |   August 9, 2011

Online Shopping is Booming, Part XXVII I hesitate to offer you all yet another “e-commerce is growing” story, but it’s…

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Customer Service, Art Online, and Amazon’s New Style

By: Will Giersch   |   August 3, 2011

What Consumers Love Most about Online Retail There’re a lot of reasons to love shopping online–the convenience, the variety, the…

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