Content Marketing World (also known as #CMWorld) came to Cleveland this week, inspiring a rapturous Twitterthon from content marketers around the globe. (Can’t that be said about every marketing event, though? If a tree falls in a room of marketers, and no one assigns it a hashtag, did it really happen?)
We enviously watched from afar as hundreds of smart, excited people talked about content writing, management, and best practices. Also, er, Kevin Spacey. It all makes sense in the end, I promise, particularly with tweets we selected from the wonderfully robust online conversation the event inspired.
For instance, this stat that underscores the growing importance of content marketing (or inbound marketing, if you’re nasty).
Purchasers are 5X more likely to engage if you are known as a thought leader in your industry. @kokasexton #CMWorld
— Lee Odden (@leeodden) September 11, 2014
Personalization continues to be a hot topic too. Clearly, it’s important and worth doing. But, as we discussed on Twitter recently, it’s something to be done carefully and sensitively.
Personalization! – driving results for us since 2001 “RT @aysling: #CMWorld “Personalization of content is the future of #contentmarketing.” — Ken Williams (@Imprint_KenW) September 10, 2014
Jonathon Colman, content strategist at Facebook, posted slides from his presentation “Build Better Content,” which is a demonstration of Facebook’s content philosophy, a smart explanation and demonstration of content strategy, and a rallying cry for people who care about words. Don’t fear the 127 slides. It’s worth it.
My new #CMWorld presentation on content strategy at @facebookdesign: Build. Better. Content! http://t.co/XywyshTuGI
— Jonathon Colman (@jcolman) September 10, 2014
And this little snippet of illustration nicely explains the accompanying quote from Ann Handley. (And yes, always invite the people who make copy to strategy meetings!)
Good writing is good thinking – it’s not just about copywriting. ~ @annhandley #cmworld @ScottLum @gracenote pic.twitter.com/7bF3tqZtFP — Ann Tran (@AnnTran_) September 11, 2014
CMWorld also dug into the nuts and bolts of creating a great content experience.
Four considerations for content auditing: Understand context, evaluate landscape, analyze content, assess opportunities. @rlovinger #cmworld
— katiedel (@katiedel) September 10, 2014
And the particular quandaries and considerations B2B marketers face.
Why should B2B companies use social media? @kokasexton explains why (from a study by #IDG & #LinkedIn) #CMWorld pic.twitter.com/EPbGlh9AEj — Danalynne Wheeler (@dwheeler11) September 11, 2014
And then Kevin Spacey.
Got a tornado warning right after @KevinSpacey‘s preso. Coincidence? @CMIContent #CMWorld pic.twitter.com/SNSYEhRPjE
— toria01 (@toria01) September 10, 2014
Wait, Kevin Spacey?
Yep! Kevin Spacey on storytelling.
“You’re only as good as the material you have.” –Kevin Spacey #cmworld — King Content (@King_Content) September 10, 2014
It all makes sense now.
But in the end, writers will be writers…
Copy editor syndrome: inability to see anything else on the page after spotting a 48pt typo. #CMWorld
— Erika Heald (@SFerika) September 11, 2014
…even as we’re being wonderfully avalanched under new information.
We didn’t make it to CMWorld, but content26 will be represented at LavaCon in Portland next month, and we’ll be tweeting away as we watch. We hope you come say hello!
