content26 CEO, Tony Martinelli
Seattle-based digital agency content26 announced that it has launched a new service to help brands advertise more effectively on Amazon through Amazon Marketing services (AMS).
“Amazon states that the most successful AMS campaigns are continunously aligned with Amazon optimized content. Content26 has created a dynamic content process that makes this alignment faster and more accurate, resulting in phonemenal improvements in campaign performance, organic search and customer experience,” says content26 CEO Tony Martinelli.
“We are one of the first in the industry to successfully combine Amazon paid search with Amazon keyword optimized product page content. Although other brands and agencies may be exploring this strategy, content26 is the first to employ digital tools to dramatically improve this process. We manage campaigns and optimize content faster and with greater accuracy than any agency. Our approach to dynamic content has been phenomemally successful.”
Optimizing Amazon Campaigns Brings Nearly 2x Return on Ad Spend
During the first three months of testing a dynamic approach to Amazon Marketing Services (AMS) – content26 increased product visibility and sales for preliminary clients.
Early results show that content26 managed campaigns returned a 2.22x lift in Return On Ad Spend (ROAS) over automated campaigns. Additionally, across more than 200 campaigns, cost-per-click were down 19% with a 55% decrease in the average cost of sale of automated campaigns.
“There are over 480 million products for sale on Amazon in the United States,” says Martinelli. “Competition is fierce. By leveraging our dynamic content process, we’re making it easier for brands to get discovered on Amazon while still preventing their advertising budgets from running amock.”
About content26
Content26 develops and manages the Amazon advertising and ecommerce content strategies for many of the world’s most recognizable brands. You’ll find content26 product pages on all leading online marketplaces, including Amazon, Walmart, Staples, and Target.
Further information is available at www.content26.com.
