CPG companies need to create e-commerce content that will help their products stand out on the digital shelf.
Shoppers are turning to the web to make all kinds of purchases, including grocery and drugstore items, according to the latest comScore report. For only the second time on record, retail e-commerce reached $50 billion in the first quarter of 2013. That’s a 13 percent increase from the same period last year. Online shopping now accounts for 8 percent of all US retail sales, according to comScore. The report breaks down the most popular e-commerce categories:
1. Digital Content & Subscriptions
2. Apparel & Accessories
3. Sport & Fitness
4. Consumer Electronics
5. Consumer Packaged Goods (CPG)
While it’s not surprising to see digital content at the top of the list (plenty of shoppers have ditched physical CDs for iTunes and DVDs for Netflix streaming), I was surprised to see Consumer Packaged Goods (we’re talking products such as toothpaste, shampoo, and oatmeal) on the list. CPG companies can’t ignore the need for e-commerce content, particularly if they want their products to stand out from competitors on crowded digital shelves.
You can read more about the comScore report at technorati.com.
