Have you ever wondered how a brand goes about putting together a viral marketing campaign? Digital Aptitude offers a behind-the-scenes look at work they did for the fashion company IGIGI.
The digital marketing company started out by researching IGIGI’s clients and what type of information were they looking for. Digital Aptitude and IGIGI decided the best bet was to create an infographic with clothing tips based on different body types. Once the infographic was complete, Digital Aptitude made sure it was sent to top fashion blogs, which in turn made it go viral.
The results?
- Backlinks increased 111 percent in less than four months, improving the company’s rank in Google searches
- IGIGI’s organic traffic increased 42 percent in three months
- Sales from organic traffic increased 62 percent in three months
You can read the full case study, which includes a link to the infographic and the creative brief, at digitalaptitude.com.
