Approximately 200 marketers gathered in Boston last week to discuss the future of digital marketing. Here were some of my favorite tweets from the two-day event.
Good crowd at #gilbane this year. Lots of familiar faces and many new ones as well. pic.twitter.com/QgF4uVUdyp
— Jake DiMare (@jakedimare) November 29, 2016
.@fgilbane moderates #Gilbane industry analyst panel on current & future of #DX. Highlight need in tech & organizational readiness. pic.twitter.com/m4xPoNOTjD
— Loni Stark (@lonistark) November 29, 2016
Gilbane speakers focused on topics such as storytelling, social sharing, and digital transformation.
Tania Yuki CEO of Shareablee says storytelling is primary reason people share content on social media at #gilbane pic.twitter.com/fiKtqCFw4B
— Joseph Busch (@joebusch) November 29, 2016
Top tips from #gilbane and @PaulBlamire1: know your audience to be able to trigger emotional responses pic.twitter.com/nsEgMD93ag
— Atomic Reach (@Atomic_Reach) November 29, 2016
#Gilbane @taniayuki story telling and social currency are top 2 reasons for people to share content
— Nan Heywood (@hey_nan) November 29, 2016
Trust and curated experience moves users. Thank you @pugpig #gilbane pic.twitter.com/AgqkavvQnB
— Sara Redin (@onlineredin) November 29, 2016
excellent @pugpig keynote at #gilbane – do you buy or rent your audience? loyal users worth 5-10x more
— Jeff Fried (@jefffried) November 29, 2016
#Gilbane @McBoof "algorithms cannot compete w/ quality curation"
— Nan Heywood (@hey_nan) November 29, 2016
There was also plenty of discussions about how brands should approach content creation.
Brands often feel good if the content is published. They don’t focus on whether it is consumed or not. #gilbane
— Francis F (@FrancisFVC) November 29, 2016
Marketers are giving more content to audiences and audiences are engaging more and more with the content. Video drives growth! #gilbane
— Shareablee (@Shareablee) November 29, 2016
Video goes on and on! Average view count grows by more than a 3rd in 90 day long tail. Pays to craft in an evergreen ? format! #gilbane
— Shareablee (@Shareablee) November 29, 2016
"The demand for good content is not going away" @McBoof #Gilbane
— Trinity Hartman (@Trinitopia) November 29, 2016
Think innovation is expensive? Try apathy. #gilbane #repurposed
— John Eckman (@jeckman) November 29, 2016
