Good marketing will be designed to attract and hold the viewer’s attention–for about 10 seconds. If marketing content takes much longer than that to read, chances are it needs an aggressive edit. Merchandising, on the other hand, should definitely take longer than 10 seconds to read; should in fact encourage consumers to pay close attention.
Put another way, marketing is all about stick and drive, while merchandising is about converting.
Check out our first merchandising vs. marketing comic.
