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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Engage Conference 2018 Round-Up
My colleague, Julia Nelson, and I had the privilege of attending the Engage Conference 2018 in Portland last week. Engage…
Amazon Opts for Measured Approach to Alexa Advertising
Consumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…
Unlocking Premium A+ Content
Amazon has recently unveiled its newest innovation for the product page: Premium A+ Content. Designed to showcase high-resolution photos and…
Understanding Amazon’s Choice and Voice-Powered Shopping
The dawn of conversational commerce and Amazon Alexa may mean convenience for shoppers, but it creates a new challenge for brands….
The Updated content26 Guide to Amazon A+ Content Requirements
Amazon is an ecommerce juggernaut and most consumer brands should have their products listed on Amazon. But product pages on…
Amazon Alexa Skills Enhance the Shopping Experience
Alexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…
AMS Solidifies Amazon as a Marketing Platform
For over 12 years, content26 has worked with a wide range of businesses, from small start-ups to Fortune 100 manufactures,…
Don’t Get Left Behind: Amazon SEM is Essential
Brands rely on SEM Managers to drive traffic and maximize ROI for advertising campaigns. To do this, SEM Managers are…
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