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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Why Amazon Matters to Baby Brands
Last week’s Baby Show brought an impressive array of strollers, swaddles, and baby bottles to the Anaheim, California convention center….
Amazon Marketing Services Webinar: Improve AMS Budget Forecasting
Developing the right strategy is vital to a successful Amazon Marketing Services (AMS) campaign. But getting there also requires a…
Digital Excellence – Prismacolor Amazon Product Page
When companies put in the effort to optimize their product pages, they ensure potential customers have all the information they…
Start Preparing Now for Amazon Prime Day
Amazon’s Prime Day is approaching. If the previous two years are any indication, Prime Day has earned a spot on…
Amazon Marketing Services Webinar: 5 Common Mistakes to Avoid
Did you know that compared to Google AdWords, Amazon Marketing Services (AMS) offers a lower Cost Per Click (CPC) for…
Shoptalk 2017: Ecommerce Roundup
Last week, John Casey and David Zimmerman flew down to Las Vegas to attend Shoptalk 2017, a fast-growing retail and ecommerce…
New Changes Demand a Review of Your Amazon Content Strategy
In the ever-evolving world of online content, it’s easy for complacent brands to be left in the dust. Recently, Amazon…
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