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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
What is Amazon Marketing Services (AMS)?
With over 480 million products for sale on Amazon in the United States, brands need a way to stand out…
Create Successful Content for Amazon Marketing Services
It isn’t news to us at content26 that, in ecommerce, Amazon is the new Google. Amazon Marketing Services (AMS) has…
Product Images: the Power to Persuade
Seeing is believing. And in the case of product images, seeing can sometimes mean inspiring or convincing. In today’s ecommerce…
How to Write Bullets for Amazon
Bullets are one of the most important elements of a product page. Their abbreviated format allows multiple benefits to be…
Digital Excellence – Calphalon Amazon Product Page
In recent posts, we’ve broken down the anatomy of an Amazon product page, providing a guide to optimize each portion…
Duplicate Content: Advice for Brands
Duplicate content is everywhere on the Internet. And as the most searched term on our website, we wanted to offer…
How to Write Essential Product Descriptions for Amazon
Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products,…
Five Things You Need to Know about Discoverability and Content
Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP…
Maintaining Brand Identity on Retail Sites
Most brands do a great job of showcasing brand identity through their own website. But how can brands assert their…
Three Keys to a Successful Ecommerce Digital Transformation
Today’s consumers start and remain digital through their entire buying journey and beyond. If you want to win over today’s…
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