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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Crafting a Winning Digital Shopping Experience
Digital Versus Physical You’re at a big box store, hoping to purchase a new printer. With a price range in…
How to Write Product Titles for Amazon
Though it may seem like common sense to ensure that product titles are consistent and effective on retail sites, many…
Spearfishers, Netcasters, and Social Media
The Internet is home to two types of shoppers: spearfishers and netcasters. Spearfishers know exactly what they want to buy and…
Online Content: Why It Fails and How to Fix It
In our experience, most online content destined for retail sites fails because brands don’t spend enough time building strategic product…
11 Rules for Delivering Strategic Product Content [Ebook]
We’re big believers in creating great content for Amazon, Walmart, and other retailers. But there’s a right and wrong way to…
Product Content Ebook: Advice for Getting Started
I’m happy to announce that we published a product content ebook with our friends at Salsify: The 11 Rules to…
5 Reasons Enhanced Content Works
When it comes to selling online, the product page is the product on the shelf. And once the shopper gets to…
Four Ways to Add Strategic Content to Your Product Pages
Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…
Are You Keeping Up with Amazon Seller Content Changes?
For nearly a decade, well-known brands selling on Amazon had a very important advantage over their smaller rivals: access to…
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