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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Our 5 Best Posts on Strategic Product Pages
As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that…
Introducing the Content Innovation Cycle
In the past few months, I’ve been on the phone and flying to meetings all over the country talking to…
Four Takeaway Quotes from the CPG Summit 2015
If the November 5 Online & Digital Grocery Summit made one thing clear, it’s that the product detail page is…
CPG Chicago Summit Twitter Summary
Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…
Four Reasons Why Amazon is the New Google and What this Means for Brands
As some of you may already know from our announcement just a few weeks ago, I’ll be presenting at the Online &…
LavaCon 2015 Twitter Summary: Content Still Matters
LavaCon 2015 attendees took their week-long party to New Orleans this year, which means there were as many sequenced and…
Update on Our Research Partnership with the UW Center for Sales & Marketing Strategy
In a recent post on LinkedIn’s Pulse, I announced our research partnership with the Center for Sales and Marketing Strategy…
Walmart.com’s SEO Best Practices Pay Off
The results are in: Walmart’s product page views have more than doubled year over year since improving SEO tactics. A decade…
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