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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
We’re Going to the CPG Online Digital Grocery Summit
On November 5, online grocery experts will be gathering at the Hyatt in Chicago for the 2015 CPG Online and Digital…
Webcollage Offers New Features Including Amazon A+ Templates
Webcollage recently announced a number of new features that will make the service more customizable and provide added visibility on retail…
Creating Smart Content for Consumer Electronics
Belkin recently published Amazon product pages that leverage Amazon modules to showcase how interconnected products relate across an entire product…
User Experience, User Assistance: an Interview with Joe Welinske
Product content, a.k.a. merchandising a.k.a. enhanced content a.k.a. our specialty, provides critical information to the customer about what she wants…
Creating Smart Content for Product Families
JOHNSON’S baby recently published Amazon product pages that leverage Amazon modules to showcase content for the entire product family. Ever…
Confab 2015: Twitter Roundup
In Portland yesterday, Confab Intensive 2015 wrapped for the week, bringing a close to three days and more than twenty…
Amazon Vendor Express Goes A+ … Sort of
We predicted this was on it’s way: Amazon has begun offering a version of A+ enhanced content through Amazon Vendor Express. You’d never…
Beyond Amazon: Mastering Multichannel Content
Creating enhanced content for the products you sell on Amazon is a great idea. A full 60% of shoppers begin…
Content Advice For Amazon Sellers
Sellers on Amazon are by now very familiar with Vendor Central and Seller Central, Amazon’s separate designated platforms for first-…
Navigating Amazon Content Requirements
Creating enhanced content for Amazon can be tricky, regardless of how long your company has been selling online. There are multiple…
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