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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
How Online Content Increases Offline Sales [Infographic]
High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as…
Are You Ready for Content? Take Our Quiz
Before you go on a long trip, it’s always a good idea to make a list of the essentials you…
6 Tips for Building a Reseller Channel
A successful channel/partner/reseller model can offer scalability, quick growth, extra sales resources and access to mature customer bases. Sounds perfect?…
Cashing In on the ROPO Effect [Link Roundup]
Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…
Finishing the Sale: How ROPO Evolved in Omnichannel
The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied…
Know Your Content Options for AmazonFresh
AmazonFresh recently began giving some food brands the option to add enhanced content to their product pages. The move towards better product page…
A Content Exercise in Amazon Pet Supplies
Amazon Pet Supplies Audit What’s great about owning a dog? Unconditional loyalty Your buddy is up for anything, anytime Someone…
4 Takeaways from the Answers Summit
This past week I presented at the Answers Summit, an industry event hosted by one of our strategic partners, Answers.com….
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