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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Amazon Vendor Central 2.1: Bundle Your Product Content
A new version of the Amazon Modules launched earlier this month, forcing some brands to do a quick pivot with…
What Does IA Have to Do with Product-Detail Content?
The IA Summit was a whirlwind of smart people, smart ideas (see our Twitter roundup for a snapshot), and excellent…
2015 IA Summit: Twitter Roundup
I was fortunate enough to attend the 2015 IA Summit in Minneapolis this past weekend. Though I heard a lot…
How Hubba Is Building a Content Bridge: Interview
Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently….
Amazon Vendor Express: Where’s the A+ Content?
Prior to Amazon Vendor Express launching in March 2015, becoming an Amazon vendor was an invite-only affair. We know of people…
Looking for Amazon Vendor Central Help?
Every once in a while, we get a call from someone looking for help with their Amazon Vendor Central account….
Failing with Amazon Europe Content? 4 Tips to Change
I’m going to let you in on a little secret: the product-level content on Amazon Europe sites stinks. All told, 4…
7 Tips for Creating Adaptive Content
I recently returned from a week in San Francisco, where I attended the Intelligent Content Conference hosted by Content Marketing…
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