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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Intelligent Content Conference: Twitter Roundup
Last week, two members of the content26 crew attended the Intelligent Content Conference, hosted by Content Marketing Institute in San…
Intelligent Content: Adapt or Get Left Behind
I showed up at this week’s Intelligent Content Conference not knowing exactly how “intelligent content” fit with the type of content…
SXSW Interactive: How to Prepare for the Retail Revolution
Content26 dipped a toe into the frenzied whirlpool of the 2015 SXSW Interactive Festival. As the SXSW Music and Film…
ROI, Chunking, and Other Content Marketing Affairs: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Why Do Omnichannel [Link Roundup]
Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….
Product Page Credibility, Information & Design: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
The Customer Model of IA & Content Strategy: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Get Ready to Create Amazon EU Content [Quiz & Checklist]
Are you considering adding Amazon A+ content to your European product pages? It’s a great idea. Amazon’s European sales already exceed…
Amazon VC Modules Now Available in Europe
Starting January 1, 2015, Amazon Europe sites (including Germany, UK, France, Spain, and Italy) made Vendor Central modules available to vendors. Approximately 85%…
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