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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Increase Conversion by Flaunting Your Style Guide
Most of us have had this experience. You’re reading a company’s site, perhaps even diving into a product page for…
The content26 Guide to Amazon A+ Requirements [SlideShare]
Amazon has held the prize for most complicated product content requirements for some years now. (Although Costco is giving them…
How Good Grammar Wins the Sale
Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar, in…
LavaCon 2014 Summary: Content Matters
Ah, LavaCon. A tale of banana trees, PB&J buffets, and hundreds of smart, experienced content professionals, all gathered in central…
ROI and Belief in E-Commerce Content: Meetup Summary
In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup…
Product Marketing and Merchandising: the Right Place for the Buy Button
The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…
Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014
Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters….
Consumer Decision Journey: Decline of the Funnel
That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…
Content Merchandising: An Evolving Definition
At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…
Amazon Modules: A Brave New Product Page
Amazon Vendor Central’s A+ module tool replaced self-service templates about a month ago. While it’s still in beta (whatever Amazon…
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