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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
An Account of #CMWorld via Twitter
Content Marketing World (also known as #CMWorld) came to Cleveland this week, inspiring a rapturous Twitterthon from content marketers around the…
6-Step Checklist for Holiday Enhanced Content
There are only 78 days left until Black Friday! Santa’s already checking his list, and you should be too. To…
Amazon Product Page Infographic: Creating an A+ Page
We are presenting you with an infographic highlighting the most important components of an enhanced Amazon product page. Amazon refers…
Appealing Meta Descriptions: A Story of Storefronts
At content26, we focus on online sales, but think with me for just a moment about brick-and-mortar stores. (Hang with…
What’s in the Box, Mr. Brown?
Increasing consumer confidence is one of the primary objectives you should strive for when developing product-page content. There’s no question…
The Bullet: An Award-Winning Duo
No respectable product page is complete without a bulleted list that succinctly sums up the most important features and benefits…
Goodbye Templates, Hello Modules: Amazon A+ 2.0
Where’s My Self-Service Template, Amazon? On Tuesday morning, with little to no warning to anyone, Amazon quietly did away with the Vendor…
Make Product Content a Billboard-Free Zone
Your enhanced product descriptions are your ultimate promises to potential customers. If you keep those promises, you’ll earn both sales…
User Benefits Explain Product Features
To optimize your product descriptions for conversion beyond your geek consumer base, simply listing product features is not enough. To…
What Is The Butterfly Effect of Content Merchandising?
If you think the butterfly effect only pertains to chaos theory, and has nothing to do with content merchandising, think…
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