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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
The Ins and Outs of Amazon-Built Content [Slideshow]
Occasionally we hear complaints from our customers that Amazon’s self-service templates are too restrictive. The Vendor Central templates offer limited…
Battling Choice Overload for a Better Shopping Experience
I’m one of those people who tend to disassociate in the face of abundance. If I was a superhero, “too…
How To Make SEO a Friend, Not a Foe
SEO = Writing for Humans There’s a tense discussion going on lately in the big, beautiful world of online content….
Essential Guide to Amazon Vendor Central Templates [Slideshow]
Almost all Amazon departments now require companies selling through Vendor Central to use A+ self-service templates to design and upload…
At IRCE, Competing with Amazon Is the Question
It is a truth universally acknowledged that a roomful of e-commerce professionals in want of increased business will tweet endlessly….
What’s the Theme of This Month’s Amazon Update?
Vendor Central has held steady this month, but Amazon, as ever, has not. Let’s look at their goings-on. Hachette, Hachette,…
6 Takeaways from the Content Marketing Retreat
On May 8th, content26’s director of marketing and marketing writer made the trek north to Whidbey Island to attend the…
The Halo Effect of Word Choice
Apropos to my recent posts on Eyes Wide Open and the General Mills privacy policy fiasco, I wanted to share…
How Content Blueprinting Helps You Manage Legal Risk
In my earlier post on the subject of content approval and legal review, I mentioned a client’s extremely slow content…
When Content Approval Needs Legal Review
If you’re a consumer of commercial food products, you probably didn’t sympathize much with General Mills and its recent “forced…
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