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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
How To Do Content Management: Tips from Confab Central
Confab Central wrapped up on Friday, but #ConfabMN is still going strong on Twitter. There are very few things we like…
What’s New in Amazon Vendor Central This Month?
Hello again. After a month or so of relative quiet, Amazon Vendor Central (motto: “It’s always day one, with all…
Flip the Decision-Making Coin: Eyes Wide Open by Noreena Hertz
Although Noreena Hertz calls Eyes Wide Open a “decision-making tool kit,” the book at times has the feel of a…
Word Choice Carries Baggage
Here’s a real-life example of how the nuance of word choice can undermine your intention when you get it wrong….
How Word Choice Impacts Decision Making: Eyes Wide Open by Noreena Hertz
Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…
What Is Amazon’s Mobile Product Content Strategy?
In our most recent Amazon update, we mentioned an improvement in mobile product content. It’s about time. Amazon years ago…
Did Hummingbird Kill the Big Bad Wolves of SEO?
As technically complex a narrative that the fifteen years of documented Google algorithm updates have been–from Boston, the first named…
How Will content26’s Newsletter Help You?
This year, we debuted a monthly newsletter to help our clients keep up to date with the ever-changing world of…
How Amazon Is Taking Over the World: Monthly Update
Amazon Vendor Central looks about the same as it did a month ago, so this month we’re focusing on other…
Why You Should Embrace Omnichannel Selling: A Deloitte Study Summary
Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…
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