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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Content Syndication: An Overview for Brands
A lot has changed in the world of content syndication since we first wrote an overview on the subject back…
Walmart Brand Guide: Getting Started with Walmart Advertising and Product Content
In the early days of the pandemic, when toilet paper was scarce and social rules were changing fast, commerce was…
CPG Retailers Expand Online Grocery Advertising Platforms
COVID-19 has fundamentally changed the way all Americans live their lives, and the legitimate fear of public spaces that has…
Pandemic Gives Amazon Appliance Brands a Huge Opportunity
As people’s lives change due to the pandemic, they are buying appliances to help themselves adjust. Whether for entertainment (buying…
Put Amazon’s Data to Work with Amazon Audience Builder
Amazon’s servers are a treasure trove of beautiful, sparkling customer data. Alas, the treasure remains largely buried. However, advertisers can…
Optimizing Amazon Organic Search with Bullets
Bullets are an essential part of an Amazon product page and can be optimized to improve a brand’s presence in…
Use Your Customer Data with Amazon Advertiser Audiences
With close to $280.5 billion in 2018 sales, Amazon has surpassed Google as the place shoppers go to research products….
How Top Baby Brands Succeed on Amazon
In recent months, the baby category has seen a nearly 60% jump in online sales, with the COVID-19 outbreak causing…
Content26 Launches Amazon Advertising Dashboard Demo
Say goodbye to cumbersome Excel sheets: content26 has launched a demo of its new Amazon Advertising dashboard. Our proprietary executive…
Amazon Sponsored Display Ads Are Replacing Product Display Ads
Amazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…
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