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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Does Enhanced Content Matter in E-tailing’s Customer Experience Index?
When Lauren Freedman talks to online retailers about improving customer experience, she always brings up the importance of the product…
3 Updates to Amazon Vendor Central Templates
As we all know by now, Amazon is always on day one. Its products, including Vendor Central, are perpetually in…
Jeff Kirby on Creating Content with Webcollage
Webcollage, a content syndication company owned by Answers.com, and content26 have worked closely together for years. If you aren’t familiar,…
2 Successes of content26’s B2B Blog
When we launched Content Ping, we had three basic goals: To drive brand recognition for the blog as a leader…
4 Failures of content26’s B2B Blog
On June 1, 2011, Content Ping came into existence with this tantalizing post. Today, two and a half years later, 600…
Insights from L2’s Amazon Clinic 2014
On January 23rd, L2 think tank hosted Amazon Clinic 2014 to further L2’s goal to help brands maneuver the changing…
Marianne Sweeny: The Threshold of Duplicate Content
At content26, our standard party line has always been that unique content is worth the comparatively small increase in cost…
Best Practices for Unique Content in Multichannel Selling
In our previous post on duplicate content, we discussed why you might decide to use it, how Google‘s Hummingbird update reacts…
Is Amazon Saying Goodbye to What’s in the Box?
As Amazon marches forward with self-service templates, its newest effort to automate product page content creation, there are clear patterns…
Duplicate Content Is a Mistake, Not a Strategy
There are lots of legitimate reasons you might consider using duplicate content in your marketing strategy. Maybe you want to…
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