Blog
We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Merchandising vs. Marketing: Movies
What’s the point of a movie trailer? To get people in the theater watching the movie. Once they’re in the…
Four Reasons to Keep Control of Your Amazon Product Page Content
In December 2012, with no warning to their vendors or content providers, Amazon announced they would no longer be accepting…
Can Anyone Contend with Amazon?
Walmart is among recent large retailers to try. @WalmartLabs is expanding its presence in Silicon Valley, trying to make itself attractive…
Should Hummingbird Change Your Content Strategy?
Google has delivered some big updates over the past several years. In 2011, Panda tried to lower the rank of…
Amazon’s Vendor Central Templates: Insider Impressions
Amazon Vendor Central’s A+ self-service template feature is still in beta, but we’ve been using it to upload client product…
Merchandising vs. Marketing: Therapy
The psychoanalyst says: “We will probe your unconscious emotions and desires.” The cognitive behavioral therapist says: “You have maladaptive behaviors?…
We Want Writers
Writing is the heart of content26‘s work, and we are hiring! Check out our online application resource for writers. Applicants…
What To Do with All That Big Data
The Conductor Blog calls our attention to the real purpose of big data: providing actionable insights. A newish trend in…
The ROI of Agility and Pinterest
Forrester analyst Martin Gill recently published a report titled “The ROI of Agile Commerce.” Agile commerce, for the uninitiated, is a…
Google Changes Stress Quality Over Keywords
And over quantity, of course. Two recent changes by Google reinforce the value of content written for higher purposes than…
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