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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Andrea Derricks: Personal Care Brands Lack Effective Digital Strategies
The online market for personal care items such as toothpaste, shampoo, diapers might still be small. But the big players…
Storytelling: From Ohio to Netflix
August was filled with family trips, strategy meetings, and new writer training. In one way or another, I’ve spent a…
User Experience Lesson from Mad Men to Burrito Makers
I’ve started rewatching Mad Men. In “Babylon” (season 1, episode 6) this simple but brilliant bit of scriptwriting comes from Freddy Rumsen (emphasis…
Three Takes on Foursquare’s New “Sixth Sense”
Gone are the days when you need to check in to Foursquare. Starting now, Foursquare will provide recommendations about your…
Rakuten Invests in Online Shopping App Slice
Rakuten recently invested a nice chunk of change in Slice, the startup behind an e-commerce app that uses data from…
Boom and Bust: InStyle Expands to Branded Product
A thoughtful post on Search Engine Land discussed the issue of similar content in search engine results (different than the…
New Amazon Feature Is Not Friendly to Brands
Walmart‘s continued efforts to integrate e-commerce with its physical stores seem to be paying off: the retailer recently announced a…
Use Your Content, Not Your Cash, To Compete
Last October, Yelp launched their consumer alerts program to address mounting concerns about fraudulent customer reviews. Yesterday, the site posted…
More Content and Commerce; Tracking Goes Offline
Joining the content and commerce ranks, Food52, a community cooking website, launched a shop this week. Provisions sells (what else?)…
Amazon and Pinterest Launch New Social Commerce Features
Amazon recently launched Amazon Collections, a Pinterest-style feature consumers can use to save, share, and discover products. Meanwhile, Pinterest debuted…
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