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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Website Architecture Needs an Update
Google probably has endless tips on how to improve a website, but ReadWrite rightfully draws attention to Google’s focus on user…
Mobile User Experience Survey: Burton
To finish up our Design for Mobile Commerce series, I asked four of my colleagues to participate in a brief survey…
Wayfair Sends Shoppers Elsewhere
Wayfair has found a way to make money from shoppers who use the site for product research. The home decor…
Mobile User Experience Survey: Target
To finish up our Design for Mobile Commerce series, I asked four of my colleagues to participate in a brief survey…
Mobile User Experience Survey: United Pixelworkers
To finish up our Design for Mobile Commerce series, I asked four of my colleagues to participate in a brief survey…
Mobile User Experience Survey: Kitchenaid
To finish up our Design for Mobile Commerce series, I asked four of my colleagues to participate in a brief survey…
Mobile User Experience Survey: Kershaw
To finish up our Design for Mobile Commerce series, I asked four of my colleagues to participate in a brief…
Rakuten’s New Visual Search: Not Quite Finished
Rakuten is testing out visual search for its e-commerce site in Taiwan. The technology, developed by ViSenze, allows shoppers to…
Organic Search Offers Highest Customer Acquisition
Custora, a predictive analytics platform, recently completed a study on the lifetime value of customers obtained through different channels. The…
Marketing Doesn’t Sell Products
A contentious statement to some, but the absolute truth when it comes to content. Brands need to develop good product content…
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