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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
The New Square Market Brings Twitter Closer to Commerce
Square, best known for its mobile payment platform, just launched Square Market. Conceptually similar to eBay and Amazon and visually…
Create Content You Would Want to Read
If you were looking for information about your product, what type of content would be the most helpful to…
What is a Product’s “Digital Package”?
In June 2012, I was a speaker at RetailNet Group‘s 5th Click Conference in Boston. The attendees primarily represented consumer…
Facebook Still Not a Good Place to Sell
Facebook might have legions of users, but it has not turned out to be a good platform for selling products….
For Google, High-Quality Content Is Never Wrong
Google recently announced it will be making changes to its search algorithm. These changes always make companies nervous as it…
Tapestry: Perfect Platform for Brand Storytelling?
It’s been a while since we talked about the content and commerce model on CP, but a new app, Tapestry,…
Tips for Translating Product Pages
Don’t think of translation as an afterthought; make it an integral part of your e-commerce content strategy early on. …
Cambashi’s Mike Evans: Retailers Will Innovate to Stay Relevant
Picture the cereal aisle of your favorite grocery store. When you start thinking about all the choices available, it will…
Webcollage Sold to Answers
The e-commerce content syndicator Webcollage has been bought by Answers.com. The sale price wasn’t made public, but news sources are…
Retailers Increasing Conversion Rates with Instagram Photos
Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless…
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