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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Salsify’s Rob Gonzalez: Taking a Collaborative Approach to Product Information
Many companies have information about their products scattered across multiple departments and stored in a hodgepodge of spreadsheets, databases, and…
YouTube, Now One Step Closer to E-Commerce
Google recently introduced a new YouTube gadget for consumer goods brands that allows shoppers to comparison shop and purchase products featured…
The Digital Age Requires Companies to Broaden
UX Booth editor Marli Mesibov reached out to several of the speakers at the content strategist conference Confab next month….
CPG an Increasingly Popular E-Commerce Category
Shoppers are turning to the web to make all kinds of purchases, including grocery and drugstore items, according to the…
Design for Mobile Commerce: Recap
Mobile devices have created new opportunities for retailers. This is not news. What is news these days is debate about…
Pay Attention to Packaging
Consumer packaged goods (CPG) companies face a lot of competition on grocery and drugstore shelves. That makes packaging more important…
Study: CPG Brands Need to Think Globally
Kantar Worldpanel has released a ranking that shows which consumer packaged goods (CPG) companies are chosen by consumers most often….
Grocers Discuss Impact of E-Commerce
Over the next decade, will e-commerce account for 11 percent of grocery sales? That’s the prediction, but panelists at the…
“Mobile is a Hurricane”
Want to succeed in e-commerce? Focus on what customers will always want: fast delivery, low prices, and a wide range…
Elaine McVicar: Think of Your Customers First
Elaine McVicar, a digital interaction and visual designer, recently took some time to give content26 her take on the debate…
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