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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Can Etsy Scale Up without Selling Out?
Etsy started out as an e-commerce platform that allowed crafty types to sell homemade goods. While Etsy’s base is small…
Your Video on Facebook? That Will Cost $1 Million
Starting this summer, companies will be able to pay approximately $1 million per day to have their video spots show…
Target Tells Stories About Products
Target wants to go beyond product descriptions to tell consumers “stories about their products.” To that end, they’ve worked with…
Tina Courtney-Brown: Content Should Honor the Device
In our third interview on the topic of mobile commerce, Tina Courtney-Brown talks to content26 about the limitations of responsive design….
Tagging For Mobile
Perhaps the greatest challenge content producers and marketers face today is how to protect their content from the rapid pace…
Will Tinyview Solve M-Commerce’s Problems?
Mobile commerce is still working out the kinks; checkout can be a pain, and switching between apps and waiting for…
Merchandising vs. Marketing: Length
Good marketing will be designed to attract and hold the viewer’s attention–for about 10 seconds. If marketing content takes much…
Letting Chunks Launch Your Products
In my last post, I talked about chunks using hypothetical ObamaCare articles to help you visualize what Sara Wachter-Boettcher is…
Fashion Brand Uses Infographic to Increase Sales
Have you ever wondered how a brand goes about putting together a viral marketing campaign? Digital Aptitude offers a behind-the-scenes…
Brian Casel: Content First, Layout Second
Brian Casel, a freelance web designer, is a strong proponent of responsive design. Responsive web design relies on media queries…
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