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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Walmart Continues to Pursue E-Commerce Success
The retail chain Walmart continues to look for ways to increase its revenues from e-commerce. The company recently announced that…
The Challenge of Aligning Your Product Launch Content Needs
One of the challenges brands face today is how best to align their product messaging across their many sales channels….
Rethinking the “Purchase Funnel”
A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…
Building the Future of Content, One Chunk at a Time
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch…
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to…
New Item Setup: Making It Work [webinar recording]
Hopefully everyone who attended content26‘s recent webinar came away with a good understanding of how to use new item setup…
Will Google Create New Opportunities for Retailers?
Rumors have begun circulating that Google will begin taking orders for retail chains. The chains will then fulfill the online…
Etsy Scores Allies in the Brick-and-Mortar World
Etsy has set itself apart from the rest of the e-commerce world by offering up one-of-a-kind treasures such as handmade…
Merchandising vs. Marketing: Sick
It is the job of marketing to get your attention and convince you to go to the store (or the…
Google Glass Makes a Case for Future-Proofing Content
Google is nearing a consumer launch of what will be the first wearable mobile device. Google Glass, which a year ago…
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