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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
J-Commerce Looks for a Piece of the Action
Can a gossip site generate e-commerce revenue? That’s a question posed by the news that Gawker is going to wade…
A Guide to DIY Product Images
We’ve written before that when it comes to e-commerce, a great product image can be worth a thousand sales. But…
Adidas, Amazon, and Brand Consistency
From Amazon to eBay, most manufacturers attempt to sell their products in as many online retailers as possible. After all,…
F-Commerce Fizzles
The e-commerce platform Payvment announced it’s going out of business this week. In 2011, Payvment had opened a virtual mall…
Facebook Focuses on Conversion Rates
The social network company Facebook has launched a new system that will allow advertisers to “measure the ROI [return…
Product Comparison Charts: An Instructive Tour
In this time of reflection, prediction, and animated GIF lists, I’m going to talk about something we have not addressed…
Not All Product Videos Are Created Equal
Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on…
Product Comparison Chart Infographic: The Power to Choose
Are you thinking about adding a comparison chart to your product detail page? While comparison charts can provide a helpful…
ROPO Goes Both Ways
More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…
Big Retailers Confident They Can Compete with Amazon
There’s been a lot of talk this week about Amazon CEO Jeff Bezos receiving an award from the National Retail…
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