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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Buy.com Transitions to Rakuten Shopping
Two years ago, Rakuten bought the US-based Buy.com for $250 million. On January 31, Buy.com will redirect to Rakuten Shopping…
Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers
With numerous websites in the online marketplace, companies who sell online need easy ways to manage content on all their…
What Should Your Brand Site Do for You?
After years of concentrating on the effects of social media on conversion, it may be time for companies to take…
eBay Tests New Ways of Selling
The online marketplace eBay has begun testing programs that offer offline help to potential sellers. In one pilot program, eBay…
Do Shoppers Want Same-Day Delivery?
A recent article in the New York Times talks about e-tailers’ push to offer same-day shipping. The article points out…
Advice for Small E-tailers: Focus on Content
How can small online retailers compete with the big players like Amazon and Dell? Practical eCommerce offers some advice…
Rakuten Buy.com Looks Ahead to 2013
We’ve been following Rakuten Buy.com this year, as the company’s “merchant-centric” approach offers an interesting counterpoint to other large online…
The Store As Showroom
Online stores still haven’t figured out how to replace the in-store experience. That’s why there’s a trend among Internet-only retailers…
In 2013: More of the Same?
With e-commerce expected to continue its growth path over the next 12 months, expect retailers to continue working out…
O3 USA Case Study: Small Company Scores Big Online Sales
Content26 recently created enhanced product content for O3 USA, a Virginia-based company specializing in kid-size backpacks and travel gear. We’re…
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