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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
For Better or Worse: How Content Shapes the User Experience
Be sure to check out content26 co-founder Mark White’s guest post on UX Booth. Mark hones in on how product…
“All the Cool Kids Have Enhanced Product Pages”
Are you a small online retailer wondering how to compete with big retailers such as Amazon this holiday season? Consider…
YouTube Debuts Shoppable Video
Have you ever been watching a movie or TV show and wondered what one of the characters was wearing? YouTube…
Don’t Let Showrooming Get You Down
Brick-and-mortar stores become showrooms for smartphone-wielding consumers who want to test-drive products before buying them for cheaper online. What should…
Will Walmart’s Digital Reinvention Succeed?
Walmart has launched a social gifting service, revamped the search results on its site, and closely linked its online and…
The Remington Product Page: Something for Everyone
Remington has created enhanced product page content for many of the razors and hair styling products they sell online. We…
Will Amazon Play Host to Social Butterflies?
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs…
Online Retailers Rack Up Black Friday Sales
E-commerce sites topped $1 billion in sales for the first time on the Friday after Thanksgiving, according to comScore, which…
CompUSA and Circuit City Brands Dissolving
The e-commerce sites of CompUSA and Circuit City e-commerce sites will disappear at the end of this year. Both companies…
Predictive Recommendations: The Next E-Commerce Frontier?
In the future, retailers will know if you’re about to take a family vacation Florida and will populate your shopping…
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