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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Digital Catalogs Keep Shoppers Shopping
The content and commerce model is breaking free of high fashion. Digital catalogs, unlike digital magazines, are thriving. Catalog Spree,…
Ensuring an Efficient Translation Process [webinar clip]
Today we’re bringing you the third of four excerpts from our recent content26 webinar “How to Create Effective Global Content:…
Adding Translation to Your Content Roadmap [webinar clip]
Today we’re bringing you the second of four excerpts from our recent content26 webinar “How to Create Effective Global Content:…
Businesses Buying Positive Yelp Reviews Get Branded
Yelp slapped a scarlet letter on eight businesses recently–only, in this case, the A stood for Alert. Search Engine Land…
Reaching Global Audiences with Translated Product Pages [webinar clip]
Today we’re bringing you the first of four video excerpts from our recent content26 webinar “How to Create Effective Global…
Giving Content an Encore with APIs
Has it been a minute since you heard a compelling reason for businesses to create content? Here’s a good one:…
Gap Is Taking Convergence Seriously
Gap Inc. is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency….
Google Shopping Transitions to a Paid Platform
Today, Google officially replaces its free Product Search with a paid shopping platform. As discussed in an earlier post, the…
Introduction to User-Generated Content
User-generated content (UGC) is pretty self-explanatory: it refers to all content created by a site’s users, rather than by marketers,…
User-Generated Content’s Role in Merchandising: Part 1
UGC: The Pioneer of Social Commerce Retailers may not have mastered the art of Facebook selling yet, but social commerce…
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