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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman’s inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to…
User-Generated Content’s Role in Merchandising: Part 2
In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence…
Retailers Hold the Key to Social Commerce
Don’t hold your breath for Facebook stores to take off anytime soon. Paul Armstrong of the global media and marketing…
How Social Reviews Will Change the Retail Landscape
Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…
Online Reviews: No Big Deal?
A recent article in the Financial Times delves into the contradictory world of online reviews. In some cases, user reviews…
Google Tries Shopping Catalogs on for Size
Google‘s latest offering is Google Catalogs, where online shoppers can browse hundreds of digital catalogs for the likes of Crate…
Online Retailers Strive to Answer Shoppers’ Questions
Studies show that online shoppers rely heavily on user-generated content when doing product research. But what happens when there are…
Staples Focuses on Integrating Retail, Online
Staples will launch a new strategic plan between now and 2015 that will attempt to turn the office supply retailer…
Want to Compete with Amazon? Start Offering Remarkable Content
It’s time for comparison shopping engines (CSEs) such as Nextag, Shopzilla, and Google Product Search to improve their content. This…
Amazon’s Vine.com Offers Green Products and Local Shopping
Quidsi, an Amazon-owned company, has added Vine.com to its roster of specialty e-commerce sites. Vine.com features sustainable, environmentally friendly products…
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