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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Five Tips for Succeeding on Shopping Engines
Comparison shopping engines include 8 to 10 major websites who offer CPC (cost per click) marketing services for manufacturers and…
Endless.com to Join Amazon Fashion
Five years after launching, Amazon-owned site Endless.com will be will be coming to an end. The designer shoe and accessory…
Brands Commissioning Fake Reviews to Look Good on Social Media
A new study by Gartner suggests that brands are increasingly turning to fake feedback to make themselves look good on…
Toys R Us Embraces Omnichannel Commerce
Successful retail brands of the future will fully integrate their web, store, and mobile sales channels, Toys R Us CEO…
The World of Content Marketing [Infographic]
Navigating the world of content marketing can be confusing. The path from marketer to consumer is a vast ocean of…
Fashion Magazines Hope to Profit from “Content to Commerce” Ventures
Love Harper’s Bazaar‘s fall fashion spread? You can buy those trendy shoes at the magazine’s soon-to-be-launched ShopBazaar online marketplace. According…
Rakuten Invests in “Citizen Commerce”
The Japanese Internet company Rakuten continues to show interest in companies aiming to personalize the e-commerce experience, this time by…
Quick Guide to Product Images
If you’re in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think…
When Branded Content Isn’t Enough
What does reality TV have to do with selling shoes? Nine West has decided it needs to go beyond “branded…
Is Social Media Irrelevant to Online Shoppers?
Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…
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