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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Google: Keep Product Descriptions Shopper Focused
There has been a lot of speculation recently that Google Shopping is setting its sights on becoming an e-commerce powerhouse…
Consumers Adept at Multiscreen Multitasking
When developing product-related content, be aware that you most likely won’t have your audience’s full attention. New research from Google…
Anatomy of a Product Page [Slideshow]
When developing your product page, it’s important to remember that content standards vary widely between retailers. This means that your…
Walmart Retools Its Search Strategy
WalmartLabs, the retail giant’s technology think-tank, has developed a new search engine aimed at making it easier for customers to…
Products Go Viral on Twitter
Will Twitter save social commerce? BuyReply, a tweet-to-buy system, launched this week. The startup enables Twitter users to buy products…
Managing Duplicate Content on Your Website
Over the past year or so, much has been made over search engine optimization (SEO), thanks in large part to…
Rank Better and Help Stop Duplicate Content
There is something that almost always comes up in reviews of retail sites–duplicate content. What I mean when I say…
Google and Amazon Top Destinations for Product Research
Google tops the list of places online consumers go when making product purchase decisions. Of adults interviewed by Forrester Research,…
Shopcade’s Roxanne Varza: Social Commerce in Action
Are you a tea drinker? On the hunt for a bacon-related gift? Or maybe just a fan of paisley? Roxanne…
Facebook Needs a “Buy” Button
Facebook commerce never took off because the site “failed to realize that people go to Facebook primarily to interact with…
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