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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
“Elite” Online Shopper? Expect Special Treatment
If you shop online, chances are you’ve been assigned a secret e-score. These “consumer valuation” or “buying-power scores” rank your…
Rakuten Buy.com Infographic: How We Shop
How much time do Buy.com consumers spend researching electronics before they hit the buy button? What are the most browsed…
Rakuten Buy.com’s Bernard Luthi: “We Empower Merchants”
When Rakuten bought the e-commerce upstart Buy.com in 2010, the site had already begun positioning itself as an alternative to…
Rakuten Buy.com: A Merchant-Centric Approach to E-Commerce
“Buy from people, not the Internet.” Among thousands of silly marketing slogans, the one shared by Buy.com and its Japanese…
Are Your Products Wantworthy?
A company that “helps online shoppers build virtual wish lists” has raised $1 million in venture capital funding, according to…
Cross-Channel Selling Eases Showrooming Worries
Brick-and-mortar retailers have faced an upsurge in showrooming in recent months. This is where a customer will use the store as…
WOMMA’s Suzanne Fanning: “Likes” Are Not Enough
In order for your products to succeed, you need to convince loyal customers to spread the word about your brand….
E-Commerce Giant Helping the Little Guy?
As the head of Rakuten, the world’s third largest e-commerce company, Hiroshi Mikitani claims to have no qualms about taking…
ROPO Resources from Search Muse
For those interested in the Research Online Purchase Offline (ROPO) effect, Paul Morris at the blog Search Muse has assembled…
Companies Using Social Media for Product Development
Companies are eavesdropping on Facebook, Twitter, and Foursquare chatter, slyly picking up on consumers’ likes and dislikes. According to a…
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