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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Understanding What “Distributed Commerce” Means for Content
In a post on Econsultancy, Jasper Bell explores the notion that successful companies need to take a more “agile” approach…
Stick, Drive, Convert: Is Content Still King?
If you’ve been around for a spell, you might recall the browser wars of the last century. Alta Vista, Lycos,…
Stick, Drive, Convert: Just Do It!
I know that it sounds like a rallying cry from a Game of Thrones episode. “Stick. Drive. Convert. Stick. Drive….
Stick, Drive, Convert: Your Product, Front and Center
As we discussed in the last post, companies need to create content that sticks and drives. It’s great that consumers…
Stick, Drive, Convert: Designing Product Pages That Sell
As I mentioned earlier in this series, it’s essential that your company invest in stick and drive content. This is…
Leave Mobile in the Dust
These days, since it seems like everyone has the Internet in their pockets or soon will, companies are rolling out…
Amazon’s Weak Spots (Yes, It Has Them)
Forrester Research has released an in-depth look at how retailers can compete and coexist with Amazon. For many retailers, Amazon…
What Are QR Codes Good for, Anyway?
What do your customers expect when they scan a QR code? This question continues to baffle many brands. Back in…
Amazon Smartphone Would Simplify M-Commerce
Amazon reportedly wants a smartphone to call its own. Daily Deal Media reported that Amazon’s goal is to bring a…
LivingSocial Shakes Up E-Commerce
LivingSocial has launched an online marketplace that will put it head-to-head with major e-tailers like eBay and Amazon. The daily…
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