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Beyond ROAS: Understanding Amazon Advertising Metrics

There are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…

Just Launched: Amazon Advertising Find-a-Partner Directory

Building an Amazon Strategy for the Holidays

The shopping season is quickly approaching! We wanted to help out brands who are developing an advertising strategy for this…

Preparing for the Future of Alexa Shopping

Amazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…

Optimizing the Amazon Product Description

Of the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…

Amazon DSP Business Case: Quantifying Success

Amazon’s demand-side platform (Amazon DSP) enables advertisers to programmatically buy display and video ads that target shoppers near the top…

New Study Finds Amazon DSP Overtaking Google

Advertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…

Apparel Brands Should Invest in Amazon Fashion

From physical grocery stores to voice-powered shopping, Amazon is singing to the tune of “Anything you can do, I can…

Amazon Vendors Unexpectedly Switched to Seller Central

Recently, a large number of first-party Amazon vendors didn’t receive purchase orders from the site, sparking debate about whether the…

Walmart Digital Advertising Moves In-House

According to the Wall Street Journal, Walmart digital advertising is moving in-house. Though the retailer previously offered online ad services…