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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Online Retail’s Holy Grail: Instant Gratification
There’s been a lot of speculation lately about Amazon‘s desire to offer same-day delivery. Amazon Fresh already offers same- or…
Shopcade: Content Merchandising Lite
Econsultancy recently profiled Shopcade, a trends-based social shopping site that wants to create a digital mall experience. The site combines…
Screen Time: Television Commerce Makes Waves
As television becomes more interactive, cable companies are testing ways to make it easy for viewers to shop without leaving…
The SanDisk Product Page: A Showcase for Uncluttered Design
I recently made a case for a minimalist approach to online product detail page designs. Well-designed product pages are essential…
Content Critique: BookBook for iPhone
PC users: If you’re having a good day, read on. If not, you may want to skip this post. Today’s…
In Stock and Ready for Pickup
Retailers have started viewing their brick-and-mortar stores as an extension of their .com operations. The most savvy retail chains are…
Best Buy Tests Upscale Approach
Retailers (both online and traditional) have been known to shamelessly chase after Henry consumers: high earner, not rich yet. The…
Designing Product Pages: Minimalism Sells
Imagine this: you’ve spent half your marketing budget on the packaging for your top-selling product. Now you’ve been tasked to…
Dell’s Buying Spree Heats Up
Dell has been on a buying spree of late as it focuses on becoming a business services provider. The Austin-based…
Can Rakuten Personalize E-Commerce?
The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up Buy.com and then…
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