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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Coming Soon: A Facebook “Want” Button?
Facebook might be testing a “Want” button, according to a post on Mashable. While currently an unconfirmed rumor, this relatively…
On Facebook, Brands Want to Get Nosy
If you were a sporting goods retailer, it would be helpful to know if your 245,000 Facebook fans were skiers…
Serving “Leave Me Alone” Shoppers
Are sales associates an asset or a liability? As a shopper who puts a high premium on efficiency, I love…
Social Media Myth Busting
While social media might still be more of an art than a science, there are plenty of practical steps companies…
Retailers Race to Keep Up with Smartphonatics
Pop quiz, hotshot: What’s a smartphonatic? A. A person who’s both smart and hooked on phonics B. The name of…
Beauty Products Hot Sellers Online
Beauty and personal care products are among the most popular items to buy online, according to a recent article by…
Content Critique: Takeya Tea Maker
Heat waves always inspire me to get more serious about iced tea (I’m pretty serious about tea in all temperatures)….
Using Wi-Fi to Spy
In the future, showrooming could put you in the cross hairs of a pesky sales associate. According to an article…
Happy Customers = Good Reviews?
While content spammers have been hard at work infiltrating e-commerce customer reviews, there are still plenty of altruistic reviewers…
Content Merchandising Guide to Product Videos
When done right, product videos can go a long way towards increasing conversion, raising consumer confidence, and adding a personal…
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