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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Spearfishers, Netcasters, and Product Pages
I’m about to give you an explanation of spearfishing, netcasting, and social media, but before I begin, I’d like to…
Coming Soon: Phablet Commerce?
I consider myself a tablet skeptic, which I realize will seem really silly a few years from now. One of…
Walmart Rolls into Town
Walmart is experimenting with a mobile store solution for cities where the big box retail chain doesn’t have a brick-and-mortar…
Weekly Content Critique: Calling (Kate) Spade a Spade
A few clothing brands, including kate spade new york and Mr Porter, are repeatedly cited as paragons of the content…
Staples Bets on Cross-Channel Shopping
Staples might have the answer to the app vs. mobile site question: do both. In an effort to create a…
Influencing the Influencers
How can brands harness the power of influencers? By using them as content co-creaters. An article on Matchstick.com suggests that the…
Shopping Malls Explore Social Commerce
Can social commerce save the shopping mall? Mall360, a new service from the Vancouver company Wishpond, puts local shopping mall…
Google Tells Merchants to Pay Up
In his comparison shopping engines blog Channel Dollars, Kevin Packler calls Google‘s recent decision to replace its free Google Product…
Paid Video Reviews Trustworthy?
A Forbes.com article recently trumpeted the rise of the video product review. With e-commerce plagued by fraudulent reviews, author Sean…
Walmart to Offer Subscription Service
According to a recent Internet Retailer article, the retail chain Walmart will launch a subscription service called Goodies sometime next…
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