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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Advice for Amazon Sellers
For companies considering taking the plunge into Amazon.com waters, Econsultancy recently published a list of tips for optimizing sales on…
The Fix Is In: Sony and Samsung Implement Price Protection
Nothing better illustrates the squeeze e-commerce has put on manufacturers than the recent introduction of price protection. UPP is not…
Piehead’s Cassandra Moore: Creating Multichannel Content
Just last weekend I found myself clicking around an Australian website in search of shipping information. I’d seen the rates…
Bing Liu: The Science of Detecting Fake Reviews
The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years….
Panos Ipeirotis: Bad Reviews? Don’t Freak Out
Can negative product reviews boost sales? Are paid reviews more reliable than those written by amateurs? Do online shoppers care…
Shoddy Product Descriptions Hound Walmart
Think you can slap up a mediocre product description and no one will notice? Think again. Gamers have targeted Walmart…
It’s Never Too Late to Spring Clean Your Online Content
In the northern hemisphere, spring is already giving way to summer. However, that doesn’t mean it’s too late to do…
Tablets: M-Commerce or Not?
A recent article on Internet Retailer talks about the debate over whether or not tablets should be counted as m-commerce….
Weekly Content Critique: Suit Yourself
I recently read about a new campaign Men’s Wearhouse launched to convince the younger generation the company is not, in fact,…
Expedia’s Emily Pearce: User Reviews Rule the Roost
When traveling to a faraway spot, I like to know there’s a comfy bed waiting for me (preferably the clean…
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