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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Costco Ecommerce: Expect a Makeover
Do profitable brick-and-mortar stores need ecommerce? Costco Wholesale thinks so. The country’s second-largest retailer has announced plans to overhaul its…
Macy’s Explores the Lure of Themed Content
Macy’s has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially…
Weekly Content Critique: Popdust Style’s Pop-Up Fail
Continuing the content and commerce theme of last week’s critique, I checked out a new e-commerce site just launched by Popdust.com. As…
Curata’s Pawan Deshpande: Content Curation
To succeed in e-commerce, brands need to craft exceptional content and present it in an engaging way. But they also…
Can Social Gifting Give Retailers a Boost?
Dear Facebook Friends, Have you noticed I’ve been spending an unhealthy amount of time obsessing over the upcoming French presidential…
When Your Hero Image Isn’t
A hero image is your webpage’s lead and the hook that should sink into your reader to make them want…
Tips for On-Page SEO Optimization
Paddy Moogan of SEOmoz recently shared a must-read list on how to jump to the head of the class when…
Weekly Content Critique: Mr Porter’s Take on a Denim Jacket
Selling clothing online is no easy task. It’s hard to compete with the physical experience of a fitting room, but…
Why You Should Offer Your Consumers a Social Login
It’s a little like the chicken and the egg, except that us e-commerce folk have to decide: allow consumers to…
Worldwide, Online Spending Is Increasingly Mobile
This just in from Econsultancy: The Brits spend more of their disposable income online than any other European nation surveyed in WorldPay’s Global…
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