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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Why Social Media Isn’t the Place for Selling
By the time we reach a certain age, most of us can recognize when a superficially friendly person is approaching…
Dell’s Damien Cummings: Joining the Swarm
It’s been three years since Dell Swarm launched in Singapore. We think Dell’s foray into social commerce has huge potential….
How Viral Was My Video: Why Ads Without Content Aren’t Enough
Brands often fight for awareness as much as sales. The rare truly viral commercial video has taken on Golden Fleece…
Interview with Optify’s Anthony Joseph: Google Gets Social
Since launching in January, Google‘s awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search…
Utilizing Consumer Generated Testimonials
Over at Video Commerce, Grant Crowell talks with VideoGenie CEO Justin Nassiri about the growing benefits of user-generated video testimonials. Together,…
Weekly Content Critique: It’s a Baby Miracle
A Baby Carrier Miracle, that is. (I’m surrounded by talk of babies and baby products lately, it’s getting to me.) I read…
Amazon and eBay Pin Hopes on Pinterest
The marketing world has been quick to fall under the spell of picture-perfect Pinterest (it’s “Facebook without the whining,” coos…
Create Effective CTAs by Mapping Content to the Sales Cycle
Let’s say you have stellar content for your product pages, customer service section, and blog. You even have educational and…
Engage and Educate Customers for Improved WOMM
Consumers are jaded. This is probably not news to you, but it’s a fact that deserves your attention. To borrow…
Too Many Cooks: The Perils of Content by Committee
Over at Econsultancy today, Catherine Toole addresses one of the more lamented perils of creating effective, expertly written content: too-large groups…
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