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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Compelling Descriptions for Mundane Products
Many products are easy to make sound exciting: a DSLR camera, a high-tech mountain bike, or an iPad has no…
Walmart Struggles to Catch Its E-Commerce Rivals
Walmart is trying to light the fire beneath its “lagging e-commerce operation,” according to a recent Bloomberg article. Over the…
How to Avoid Abandoned Shopping Carts
Running a successful e-commerce business is hard work. You may find that your shoppers respond well to your store but…
Facebook, Take the Wheel: Business Pages and the New Timeline
Until recently, claiming your company’s presence on Facebook was similar to having your own website. If you had a very…
How to Keep Consumers Engaged & Increase Their Value Over Time
When it comes to fixing things, I try to live my life by this simple rule: if it doesn’t move…
Content Curation Comes of Age in E-Commerce
Somewhere between the founding of LiveJournal in 1999 and I Can Has Cheezburger? in 2007, blogging morphed from a favorite pastime of…
Patent Trolls: Another Cost of Doing Business
Copyright law, the Internet, and the nature of intellectual property and ownership have been the subject of much discussion lately….
Using Mobile Video to Drive Retail Sales
There is no denying our love for shopping with tablets and smartphones. According to comScore’s 2012 Mobile Future in Focus…
Spinning: Not Your Grandma’s Content Writing
When Article Replication Goes Wrong I gave myself a crash course in spinning this week. Not the thing you do…
Weekly Content Critique: Wynn Las Vegas
We focus on consumer goods a lot here, because that’s our business. But websites for consumer services need to meet…
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